介绍
团队项目要求您在课程材料和任何其他合适材料的框架内分析同一行业内运营的两个不同业务的某些业务方面。该项目的最终报告应在2021年3月27日之前提交。
产出和结果
您必须以三种不同的格式提交分析，发现和建议，即：
报告草稿（价值50分）
最终报告（价值130分）
口头/视觉课堂演示（价值70分）。
然后将250分中的总分转换成一个百分比（即100分），这将占该课程总成绩的25％。
任务
您的任务是应用课程中的理论，模型，概念和原则，以使您能够分析，比较和对比以下几对企业之一：
a）万豪国际vs.希尔顿全球和
b）美国运通全球商务旅行。与Expedia集团
您的分析应着眼于每家公司的：
历史发展/企业所有权形式
营销与客户服务
招聘政策和实践（人力资源管理）
道德与社会责任
有效的团队合作
拥有并展示与团队合作以及与团队合作的能力变得越来越重要。因此，该项目将基于团队。您的教练保留更改适当分组的权利。您的企业对也将被随机分配。有关分组和已分配对的信息将附在单独的文档中。希望每个学生都平等地为小组工作做出贡献。在学期末，将为每个小组提供一个评估表，以评估对项目的个人贡献。没有贡献的学生将受到适当的处罚。小组应将小组遇到的任何挑战尽快通知教师。不要等到学期末！
研究与数据收集
您可以将此项目的主要数据和辅助数据结合使用。但是，您不应尝试与公司进行正式面谈，因为要遵循特定的协议。鉴于COVID-19大流行，强烈建议您主要使用辅助数据。如果您选择亲自访问公司以获取主要数据，请注意您有责任遵守所有健康和安全规程。另外，请注意，这不是研究报告。也就是说，您不能简单地呈现您找到或获得的信息。该项目需要您分析获得的研究/信息。记住，必须使用APA样式引用获得的所有信息，摘要，想法，解释等。不要简单地从Internet复制和粘贴。另外，请勿按照这些方式复制和提交已经提交的论文。您将收到学术警报和零分。
报告草案
每个小组都必须在3月12日晚上11:59之前向Canvas提交报告草稿。所提交的报告将占该学期项目总成绩的5％。报告草稿的目的是使您的小组有机会接收反馈，以帮助您生成良好的最终报告。这不是大纲，因此不应这样对待。认为这是提交您的最终报告。您写得越多，您收到的反馈就越多。 3月10日（星期三）的办公时间将主要用于回答对学期末项目有疑问的学生的问题。
Introduction
The Team Project requires you to analyze some of the business aspects of two different businesses operating within the same industry, within the framework of the course material and any other suitable material. The final report of the Project is due by March 27, 2021.
Outputs and Outcome
You must submit your analysis, findings and recommendations in three separate formats, i.e.:
- A draft report (worth 50 points)
- a final report (worth 130 points)
- an oral / visual in-class presentation (worth 70 points).
The combined points, out of 250, will then be converted to a percentage (i.e., out of 100), and this will be worth 25% of the overall grade for this course.
Task
Your task is to apply theories, models, concepts and principles from the course to enable you analyze, compare and contrast one of the following pairs of businesses:
- a) Marriott International vs. Hilton Worldwide and
- b) American Express Global Business Travel. vs. Expedia Group
Your analysis should focus on each company’s:
- Historical development/ Form of business Ownership
- Marketing and Customer Service
- Hiring policy and practice (Human Resource Management)
- Ethics and Social responsibility
Effective Teamwork
It is increasingly becoming relevant to have and demonstrate the ability to work in and with a team. This project will therefore be team based. Your instructor reserves the right to change the groupings as deemed appropriate. Your pair of businesses will also be assigned randomly. Information on groupings and assigned pair will be attached in a separate document. Every student is expected to contribute to the group work equally. At the end of the term, each group will be given an evaluation form to evaluate individual contributions to the projects. Students who do not contribute will be duly penalized. The group should notify the Instructor of any group challenges as soon as possible. Do not wait till the end of the term!
Research and Data Collection
You are allowed to use a combination of primary and secondary data for this project. However, you should Not attempt to set up a formal interview with the company, as there is a specific protocol to follow for this. You are also strongly advised to mainly use secondary data given the COVID-19 pandemic. If you choose to visit a company in-person to obtain primary data, do take note that you are responsible for observing any health and safety protocols. Also, note that this is not a research report. That is, you are not to simply present information you find or obtain. The project requires you to analyze research/information obtained. Remember, every information, summary, ideas, paraphrases etc. obtained have to be cited using the APA style. Do not simply copy and paste from the internet. Also, do not copy and submit already submitted papers along these lines. You will receive an academic alert and a score of Zero.
Draft Report
Each group is required to submit a draft report to Canvas by 11:59 pm on March 12. The report submitted will be 5% of the overall grade for the term project. The purpose of the draft report is to give your group an opportunity to receive feedback to help you produce a good final report. This is not an outline and should not be treated as such. Think of this as submitting your final report. The more you are able to write, the more feedback you will receive. Office hours on Wednesday, March 10 will be primarily dedicated to answering questions for students who have questions concerning the end of term project.
